Southern California CRE Market Overview

“Because it’s there and it’s ready.” That’s one compelling reason for holding the 2028 Olympics in Los Angeles, which not only hosted the games before but managed to do so with great success and a relatively low investment. From a commercial real estate perspective, the upcoming games aren’t the most transformative event facing L.A., nor Southern California as a whole. The region’s readiness for this range of events indicates where investors can anticipate wins and sidestep losses.

Growing or Going?

With some significant exceptions, Southern California’s population continues to grow despite the rising cost of housing, and a historically low unemployment rate. Strong demand for housing has been met with a flurry of multifamily projects. Los Angeles in 2018 led the state in new housing units in 2018, with San Diego coming in second.